Supplement Your Blogging with Microblogging, Then Watch Your Market Share Increase

Blogging + Microblogging = Success

Sure, blogging is an effective way to market your business online. But if you want to take your blogging efforts to a whole new level, then microblogging will take you there.

Not everyone is inclined to read blogs. Some people don’t have the time. Some people don’t have the attention span.

That is the reason why smart businesses nowadays are supplementing their marketing efforts with microblog posts. Short snippets of information capture people’s attention more effectively. By microblogging you can capture those people with short attention spans – and ultimately turn them into potential customers.

The main use of Microblogging is to lure people into digging deeper. It’s a proven way to draw people in. Also, by constantly establishing your presence through quality microblog posts, you slowly build trust with your audience.

The Most Popular Way of Microblogging

Almost every celebrity is using Twitter to prevent themselves from fading into obscurity. In 140 characters or less, you can connect with your market with microblog posts. If you play your cards right, Twitter can be a very powerful tool for marketing.

Twitter is the most popular way of microblogging. And the number of users is growing rapidly. So where are you?

Consider Method: a corporation that produces cleaning products. With more than 11,000 followers, Method uses Twitter to tell people about its latest promos, blog posts and almost everything it has to say. And because the posts are very short, they are almost always read by the audience.

Also, there’s Whole Foods Market: the world’s largest retailer of organic and natural products. With over 2 million followers, Twitter allows Whole Foods Market to reach its with its wide audience.

Among other things, Whole Foods Market uses Twitter to post links to recipes in the Whole Foods Market website. The recipes use and promote Whole Foods Market products.

The bite-sized chunks of information posted by Whole Foods Market on Twitter entice readers to read because they promise value. Additionally, Twitter is used by Whole Foods Market to entertain questions, suggestions and complaints.

Start Microblogging Today

If you haven’t taken advantage of microblogging yet, then you could be missing out on a lot of money. Let your social media marketing team set up an account for your brand now. Twitter is very popular, so it makes sense to start your presence there.