The Home Depot Way of Online Video Marketing

From a home improvement video made by Home Depot for YouTube viewers.

Home Depot, a retailer of construction and home improvement products and services, provides step-by-step videos for home improvement to help people accomplish tasks and save money.

Through YouTube, the popular video-sharing website, Home Depot gives advice and instructions for a wide array of home improvement projects.

With over 10,000 subscribers and more than 10 million upload views, the videos posted by Home Depot show consumers how they can improve their homes by buying Home Depot products.

What You Should Know About Online Video Marketing

Online video marketing plays a major role in social media marketing. In the United States alone, 26 billion online videos are watched every month.

Online video is also more than 60% of all internet traffic and YouTube is now the second widely used search engine worldwide.

So What Does This Mean to Your Business?

If you want your business to be one step ahead of your competitors, then your business should be where people are every day — online. When people are looking for your products or services, it only makes sense to be found.

And to do that, the first step is to get your business online using videos! Using old media is not enough anymore.

It takes years to build strong relationships with clients – but you can easily lose them in seconds to a competitor online. Through online video marketing, you have the best equalizer.

The Benefits of Online Video Marketing

• Draw more prospects. Video increases the scope of your audience. Some people would rather watch a video for 5 minutes than read something for 20 minutes.
•  Keeps prospects engaged. People are used to watching TV. Almost always videos communicate better than text.
• Online videos can be accessed from almost anywhere. Smart phones and computers can access online videos as long as there is an internet connection.
• Online videos can help position you as an expert in your niche. If you are in front of customers, giving helpful tips and information, then you will be perceived as an expert in your field. Customers will be more likely to choose you over invisible competitors.
• Others can share your videos. If you have a video that has share-worthy content, people all over the internet can share it to more people – giving you free advertising to a wider audience.

Don’t Know Where to Begin?

If you want to give online video marketing a try, then contact your social media marketing team now. Let the professionals execute an online video marketing campaign for you. Then sit back, relax, and watch your sales numbers explode.