Facebook has opened a lot of doors for online marketing.
Facebook is the most popular social networking site today — and it has become a place where businesses can showcase their products and services to vast markets.
If you want to get closer to your customers and prospects, Facebook marketing can take you right in front of them. As of July 2011, there are 800 million Facebook users — and 175 million users log in every day!
The potential income that can be generated from Facebook is enormous, especially for those businesses who know how to market their brands effectively. Is your brand taking full advantage of the marketing opportunities created by Facebook? To understand how Facebook can help build your business, read the following benefits listed below.
The Benefits of Facebook Marketing
- Facebook can generate awareness for your brand. With more than 800 million users from a wide range of demographics, Facebook is without a doubt a great place for the right people to find your brand.
- Facebook can provide a direct communication line between you and your customers and prospects. Because there are so many people on Facebook, if you have events, promotions, contests etc. to announce, Facebook can get your message heard.
- Facebook can drive traffic to your Web site. Facebook can act as a portal that sends people to your Web site through links.
- Facebook can be a useful tool to find out what others are saying about your brand. This makes Facebook an effective place to manage your brand’s reputation.
- Facebook profiles are now indexed by search engines. This means more people can now find your brand through Google, Bing, Yahoo! etc.
- Facebook can help your brand acquire more customers. Facebook can give your brand the opportunity to find customers that you may haven’t otherwise discovered.
- Facebook can generate new leads for you. You can review the profile of potential customers and find out whether they are good leads.
- Facebook can help you retain customers. Keeping customers is cheaper than acquiring new ones. With Facebook, you can ensure that your customers never forget you.
- Facebook can provide social proof for your brand. Finding your brand on Facebook can convey the message that your brand is “in”. Additionally, if a prospect finds your brand on Facebook and sees a number of positive comments on your Facebook wall, chances are, the prospect will choose you over a competitor that doesn’t have a Facebook account.
- Facebook can help your brand go viral. A crowd of people can attract more crowds of people. Each Facebook user has an average of 130 friends to share information with easily. Facebook brings word-of-mouth marketing to a whole new level.
- Facebook can help you analyze consumer behavior. There are applications on Facebook that can help your business analyze consumer behavior based on how people use Facebook.