Google Plus Marketing

Google Plus allows businesses to hang out with customers through video chat.

Google Plus is Google’s very own social networking site. The number of Google Plus users has been growing at an astounding rate. Launched on June 28, 2011, in just 4 months Google Plus acquired 40 million users – and millions more are joining every day.

 

Similar to Facebook fan pages, Google Plus has the Google Plus brand pages. Since Google Plus is now the fastest growing social network, large enterprises like Toyota, Pepsi, CNN, H&M and more are jumping in to capitalize on the marketing opportunities.

 

Ignoring Google Plus will be a huge mistake for businesses who want to create profitable relationships with customers and prospects. Google Plus has a lot of unique features of its own that makes it a very effective tool for social media marketing.

 

The Benefits of Google Plus Marketing

 

  • Google Plus is integrated with a wide array of Google products. With Google Plus, you can run a search query using Google’s search engine and share the results — with comments — to a specific “circle” of people. That is segmented marketing in one click of a button.
  • Google Plus can influence Google search engine results. According to Google’s product management director, Google adds up all the +1 button clicks from Google search results pages, Google plus brand pages and others to determine relevancy in search results.
  • Google Plus can provide inbound links. You can display inbound links in the About section of the Google Plus brand pages. The inbound links can drive more traffic to your brand’s website.
  • Google Plus categorizes businesses. Businesses are categorized in five categories. This makes it easier for users to find businesses because they can search for them by category.
  • Google Plus can help users find local businesses. By categorizing a page as a local page, users can connect with businesses in their local areas easily.
  • Google Plus allows businesses to group their followers in certain categories. This makes it easier for businesses to send messages to specific groups of people.
  • Google Plus allows businesses to hang out with their customers and prospects through video chat. With this feature, businesses can improve their customer service, host events live and more.
  • Google Plus gets businesses noticed more. Because Google Plus is relatively young, it is not as crowded as Facebook or Twitter. Therefore, the Google Plus stream is less cluttered and information gets displayed longer.